Real Talk – Marketing 101 (A.D.)

The apostle Paul once studied under Gamaliel (Acts 22:3). Gamaliel was an honored Jewish teacher of the time (Acts 5:34). Therefore, the apostle Paul possessed an extensive knowledge of the law.

With the Holy Spirit’s guidance, he also understood his audience, which is a crucial aspect of present-day marketing. When speaking to a Jewish audience in Acts 13:13-52, he began with themes that were familiar to them. And when addressing a Greek audience in Acts 17:16-34, he understood that Jewish history would be meaningless. So he pointed out what they believed about their god. But in both cases, he centered the rest of his sermon around the resurrection of Christ.

Marketing 101 (A.D.)

In the same way, understanding our audience will help us introduce the Good News. And that is only one small detail I find most interesting of the apostle Paul’s enormous, yet humble, character. A man stoned and beaten (both in and out of prison) (Acts 14:8-20; 16:16-40), shipwrecked (Acts 27:1-44), placed under house arrest (and still wrote letters to all the churches) (Acts 28:16-31), and finally faced death in a cold Roman prison (2 Timothy 4:6-8)—all for the sake of the gospel.


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Real Talk – Seek Ye First the Kingdom of God . . .

. . . and his righteousness; and all these things shall be added unto you. (Matthew 6:33 KJV)


Okay. So what does that mean, right? Lately, I have been curious. So I took a look.

To “seek ye first the kingdom of God, and his righteousness” means that we should seek God first when we need help. We should try our best to make His character our own. We should think His thoughts, thinking of things that are true, honest, just, pure, lovely, of good report, if there be any virtue, and if there be any praise (Philippians 4:8). And in everything we do, we should be sure to serve and obey Him.

In this day and age, just about everything else we encounter in a typical day can distract us from God. We must actively seek Him, or any of these things can become what is most important. What is it that is most important to you?

Seek Ye First the Kingdom of God . . .

Image by Chris M. Moore via Freely Photos